Condivisione di buoni prodotti della Rete.
Le nuove tribù promuovono nuove infrastrutture di accesso alla Rete. L'innovazione la promuovono i Cittadini; siamo noi quelli che stiamo aspettando.
As Twitter surges toward an estimated 12 million registered users by year’s end (though some new stats may disagree), some of us are starting to deal with what we recently dubbed “followholism.” You’ve followed so many people, it’s hard to keep up, and it’s probably time to do a little housekeeping.
But where do you begin? TwitterTwitter reviews
’s own tools for managing followers are subpar. It’s nearly impossible to figure out who among your followers are following you back, and the interface for paging through followers is clumsy and difficult to use. Fortunately, Twitter’s API has given rise to a vast universe of amazing third party apps. So we’ve assembled a toolkit below of 10 services that can help you take control of Twitter and organize your followers. If you know any other tools that would be helpful for organizing tweeps, add them in the comments.
La pubblicità è l’anima del commercio, si sa. E con la crisi economica che imperversa nei mercati globali, internet resta l’unico spazio in crescita per le inserzioni delle aziende in Italia: l’aumento rispetto ai primi quattro mesi dell’anno precedente è stato del 7 per cento.
Le imprese scommettono sull’online
Affollato dalla generazione X, da trentenni e quarantenni: secondo la società d’analisi Nielsen, a frequentare il web tricolore sono soprattutto uomini e donne tra i 18 e i 49 anni. Che aderiscono in massa alle comunità online come Facebook, con 9,6 milioni di iscritti.
Ma, allontanandosi da internet, l’andamento degli investimenti pubblicitari scivola verso il basso: i settori più colpiti sono le affissioni e la carta stampata. Un termometro della fiducia che, per adesso, è ancora fermo a temperature invernali.Enti e istituzioni puntano sulla comunicazione web
Gli inserzionisti sono prudenti, soprattutto le aziende che producono oggetti personali, abbigliamento e bevande. In controtendenza enti e istituzioni che, invece, puntano denaro sulla comunicazione: negli ultimi mesi sono stati i partiti politici ad allentare i cordoni delle borse.La ripresa, secondo gli analisti, potrebbe arrivare dal secondo semestre del 2010. Ma la preoccupazione di fronte allo scenario internazionale ha modificato le abitudini del pubblico: “La crisi induce le persone a restare più tempo a casa: una scelta che influisce sulla fruizione dei mezzi di comunicazione, come la televisione” dice Paolo Duranti della Nielsen, durante il convegno dell’International advertising association a Milano. Negli Stati Uniti, infatti, il calo è stato del 2,8 per cento nel 2008: in controtendenza sono gli investimenti pubblicitari sulla televisione via cavo.I paesi emergenti, invece, godono di ottima salute. In India decollano le pubblicità per servizi e finanza.
In Cina, il capodanno (una festività che ogni anno porta a casa milioni di persone in pochi giorni) ha trascinato le inserzioni di viaggi e turismo. La prossima frontiera? “Il cellulare utilizzato per navigare su internet e fare acquisti: in Italia 6,6 milioni di persone visitano il web attraverso il telefonino” osserva Duranti.
Hard-line incumbent Mahmoud Ahmadinejad was heading for a surprise landslide with nearly 80% of votes counted in Iran's stormy presidential elections, the Interior Ministry has said. But his pro-reform rival countered that he was the clear victor and accused authorities of fraud. Ahmadinejad's main challenger, Mir Hossein Mousavi, is backed by a growing youth-oriented movement. A large turnout at the polls had boosted victory hopes for Mousavi supporters.
At a press conference around midnight, Mousavi declared himself "definitely the winner" based on "all indications from all over Iran." He suggested the reformist camp would stand up to challenge the results. Before dawn, Tehran's streets were deserted, but there were worries of protests by Mousavi supporters if he is declared the loser. Bringing any showdown into the streets would certainly face a swift backlash from security forces.
Facebook (
) has successfully launched Facebook Usernames. In 3 minutes, there were 200,000 usernames registered. In 15 minutes, over half a million, and it is rising. So what were the difficulties? How did they overcome issues? What is coming next? And most of all, how did the Facebook team celebrate the successful launch?
There have been some amazing happenings here, and so we grabbed a Flip HD and recorded it. In our first video, we spoke with Jared Morgenstern, Product Manager, and Guy Rom, Engineering Team Manager for the Commerce and Payment System. They explain why they didn’t use an auction system, the “nuclear option,” and more. The second video is from the Facebook War Room itself. Come see what’s been happening live at Facebook!
Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world's leading social media analytics companies, conducted an extensive study to document Twitter's growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:
- 72.5% of all users joining during the first five months of 2009.
- 85.3% of all Twitter users post less than one update/day
- 21% of users have never posted a Tweet
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
- 5% of Twitter users account for 75% of all activity
- New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
- More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
- There are more women on Twitter (53%) than men (47%)
- Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
"We wanted to take an extensive snapshot of Twitter that goes far beyond anything done to document Twitter's use, growth and demographics," said Nick Koudas, Sysomos' co-founder and chief executive. "While Twitter's growth has been well documented, we wanted to put the spotlight on how people use Twitter, as well as identify many of the key trends in their backgrounds, demographics and activity. Our study, based on the most comprehensive dataset of Twitter users, provides a wealth of information for anyone interested in getting in-depth details about Twitter."
To discuss this report on Twitter, use the hashtag #sysomossurvey or copy us @sysomos. Visit the appendix for complete list of graphs.
Twitter's Hockey Stick-Like Growth in 09
The Facts: Since the beginning of the year, 72.5% of Twitter users have signed up for the service. This includes 22.7% of total users in March and 19.7% in April.
So what accounted for the tremendous growth in March and April? In March, Twitter started to attract significant media attention after Compete.com reported that the number of Twitter users had skyrocketed in February.
In April, Twitter's profile was enhanced when Ashton Krutcher (aka @aplusk) waged a public race against CNN to be the first to have one million followers. Then, on April 17, talk show celebrity Oprah Winfrey (aka @oprah) started using Twitter, making her first Tweet on her show with help from Twitter co-founder Ev Williams.
Although April did show impressive growth, it was also the first time in nine months that Twitter had a decline in month-over-month growth.
Twitter Self-Disclosed Age Demographics
The Facts: Based on a sample set of users who disclosed their age, 65% of Twitter users are under the age of 25
Note: Only 0.7% of users disclosed their age, with younger users showing a higher probability of doing so. Still, the statistics suggest Twitter is growing in popularity among younger people.
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Number of People Followed
The Facts: 92.4% of Twitter users follow less than 100 people, while 97.8% of Twitter users follow less than 400 people. At the other end of the extreme, 0.94% of Twitter users follow more than 1,000 people.
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Number of Followers
The Facts: 93.6% of Twitter users have less than 100 followers, while 98% of users have less than 400 followers. Meanwhile, 1.35% of users have more 500 followers, and only 0.68% of more than 1,000 followers.
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Followers vs. Following Activity
Fast Fact: Until people have 150 followers, they follow about the same number of people. After that, this starts to break down. Twitter users who are follow 950 people, for example, are only followed by 531.
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The More Followers, the More You Tweet
Fast Fact: As Twitter users attract more followers, they tend to Tweet more often. This is particularly evident once someone has 1,000 followers the average number of Tweets/day climb from three to six. When someone has more than 1,750 followers, the number of Tweets/day rises to 10.
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Tweets/Day
The Facts: 85.3% of Twitter users update less than once/day; while 1.13% Twitter users update more than average of 10 times a day.
Twitter Activity
The Facts: As many people have speculated, a small group of Twitter users account for the bulk of activity. Sysomos discovered that 5% of users account for 75% of all activity, 10% account for 86% of activity, and the top 30% account for 97.4%
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How Active Are Twitter Users?
The Facts: 50.4% of Twitter users haven't updated their status in the last seven days.
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Twitter Activity by Day of Week
The Facts: Based on a sample of 20 million Tweets, Tuesday is the most popular day for Twitter activity, accounting for 15.7% of total activity; followed by Wednesday (15.6%) and Friday (14.5%)
Twitter Activity By Time of Day
The Facts: During the day, the most Twitter activity happens from 11 a.m. to 3 p.m. (EST)
Publishing Tools
The Facts: More than half of Twitter users (55%) use something other than Twitter.com. TweetDeck is the most popular non-Twitter.com publishing tool with 19.7% market share, while Twitterfon had 4.5% and Twitterfeed 3.8% share.
iPhone Users on Twitter
The Facts: Not surprisingly, the majority of iPhone owners using Twitter are located in the U.S.
Note: These numbers are based on the number of iPhone users who use their devices to update their Twitter status. It also reflects higher penetration rates of the iPhone in the U.S.
Top Twitter Countries
The Facts: US is the biggest Twitter country by population, followed by UK, Canada and Australia.
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Fastest Growing Cities
The Facts: The cities with the biggest Twitter populations are New York, Los Angeles, Toronto, San Francisco and Boston. Los Angeles is the fastest growing city in the list.
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Most Common Keywords in Twitter Profiles
The word cloud below shows a list of common words in bio of Twitter users.
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Insights on Social Media Marketers Using Twitter
The Facts: 15% of Twitter users who follow more than 2,000 people identify themselves as social media marketers. More than 78% of social media marketers have more than 20 followers. As well, 35% write more than one update/day, compared with 15% for the overall Twitter population.
Average Tweets Per Day
The Facts: 65.5% of social media marketers post less than a update a day, compared with 85.3% of the general Twitter population. In addition, 6.3% post two updates a day (vs. 2.8 overall), while 4.3% post at least nine updates a day (vs. 0.17% overall). This suggests social media marketers are far more active than overall users.
Number of Friends
The Facts: 9.23% of social media marketers follow more than 500 people; 9.74% follow more than 750 people; while 10.7% follow more than 1,000 people. (Tablular Data)
Number of Followers
The Facts: 10% of social media marketers have more than 500 followers, 10.9% have more than 750 followers, while 11.8% have more than 1,000 followers. (Tablular Data)
Most Common Keywords in Profile of Social Media Marketers
Twitter Communities
We analyzed our entire Twitter collection of 11.5 million users to identify communities. While the notion of a community is admittedly open to multiple interpretations, in our case we adopted the following intuitive definition: we seek to identify sets of Twitter users that are tightly "connected" in terms of following each other. Our results are astonishing:
- There are communities on Twitter for nearly any topic! Sample communities include users interested exclusively on children's books, lounge music, new parents, lawyers, state politics, city events, etc.
- The denser the community, the more specific the topics of interest. One for example, can easily observe a tightly coupled community of mothers interested exclusively on children's books, as well as a loosely coupled communities of individuals interested in politics in the U.S.
- Communities tend to be of manageable size (in accordance with known theories in sociology)
We will be updating our blog (blog.sysomos.com) with Twitter communities.
Methodology
Sysomos analyzed more than 11.5 million Twitter accounts, including the indexing of user profiles and status updates. Location and age information is based on information disclosed in their profile pages. Genders are based on the analysis of user's real names as disclosed against extensive lists of male and female names. Statistics for social media marketers is based on users who mention their profession in their profiles as social media practitioners, online marketers, and pr professionals.
Note: this survey report was produced in May and, as a result, hence data for May 2009 is not complete.
→ Appendix for reference and complete list of graphs
About Sysomos
Sysomos is redefining social media analytics by providing corporations, marketers, public relations agencies and advertisers with the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform provides instant and unlimited access to all social media conversations to see what's happening, why it's happening, and who's driving the conversations.
Sysomos' products include
MAP: A feature-rich service that offers customers the ability to analyze and understand social media conversations. MAP delivers insight and intelligence about the major conversations, why they're happening and who's driving them. You can make unlimited queries on any topic to get real-time results, collaborate, and generate detailed reports for clients.
Heartbeat: A cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations delivered using a variety of user-friendly and intuitive graphics. Heartbeat organizes conversations, manage workflow, facilitate collaboration, and provide ways to engage with key influencers.
Feedback
To discuss this report on Twitter, use the hashtag #sysomossurvey or copy us @sysomos.
Sysomos has collected a comprehensive collection of data from Twitter user profiles and updates. We will be publishing our analysis of this ever-changing and growing data on a regular basis. To leave comments (including the kind of information you would like to see in future) about this report, visit our blog.
Two Japanese citizens were detained last week after allegedly trying to take $134 billion in undeclared US bonds from Italy to Switzerland, Bloomberg reports. Both countries are investigating the incident. “Italian authorities are in the midst of the investigation, and haven’t yet confirmed the details, including whether they are Japanese citizens or not,” a Japanese official says.
Italian police apparently found the bonds, including 249 certificates worth $500 million apiece, hidden in the bottom of the suspects’ luggage on a train near the Swiss border. If the bonds are real, the suspects could be fined up to 40% of their value for trying to sneak them out of the country.
As we learned in kindergarten, sharing is good. We want you to be able to do more of it with your videos. With a simple one-time log-in on our upload page, you can now have your YouTube account automatically update your Facebook friends, Twitter followers, and Google Reader shared items when you upload a video. If you change your mind, you can shut it off at any time. And of course, for those videos that you'd rather not share, mark them as private and they won't be sent to any other site. We hope this makes it easier to share your good times with your friends. Cheers,
Brian Glick
Product Manager
The YouTube Team
Prospect theory, risk and innovation Prospect theory provides an intriguing framework for understanding how executives perceive risk and innovation opportunities, according to Jeffrey Baumgartner. (6/10/2009) An innovation lesson from childhood Did you learn all you really need to know about innovation in kindergarten? Michael Dalton learned an important innovation lesson by visiting a kindergarten class taught by his wife. (6/2/2009) Innovation strategy: How to make mass customization work Most companies can benefit from the innovative strategy of mass customization, yet few do. Here's how to make mass customization a corporate capability and use it to supplement your existing business. (6/2/2009) Innovation: Back to the basics With everyone and her aunt now involved in innovation and a never ending stream of articles, blog posts and books being published on the topic, we need to be sure we are clear on the basics of innovation, particularly corporate or organizational innovation, counsels Jeffrey Baumgartner. (5/12/2009) Necessity is the mother of sustainable innovation To build a capability of sustainable innovation, the key is to work smarter, not harder, according to this GE engineer. (5/5/2009) How to make sense of weak signals Making sense of "weak signals" or trends that are just starting to emerge, is essential to a successful product innovation program, because it's a seed bed of future product and service ideas. But doing it well is difficult. (5/5/2009) Innovation strategy: How to ask effective questions As someone with an interest in innovation, you know the importance of asking questions and listening to answers. However, when it comes to innovation, some kinds of questions are better than others. Jeffrey Baumgartner looks at various types of questions and why they are good - or why they stink. (4/21/2009) Innovating on slender means When you are cutting costs and squeezing resources in all areas how can you find the people, time and money for innovation? Paul Sloane offers 5 practical strategies for innovating on slender means. (4/14/2009) Rethinking the role of HR as the catalyst for sustainable innovation With many companies downsizing, rightsizing and reorganizing lately, human resources is about as popular as bird flu these days. But savvy companies have a real opportunity to rethink the role of HR - into the engine that drives the cultural changes needed to achieve sustainable innovation, according to Rowan Gibson. (3/31/2009) Archived Articles
Creativity, overalls, and hard work People who are successful inventors do have lots of ideas. But also they realize that ideas are a dime a dozen, and that in addition to the inspiration, a lot of good, plain hard work is required to bring an idea from start to finish, explains Susan Besemer. (5/26/2009) How to think what no one else thinks How can you think of things that no-one else thinks of? The answer is by deliberately taking a different approach to the issue from everyone else. There are dominant ideas in every field. The innovative thinker purposefully challenges those dominant ideas in order to conceive new possibilities, explains Paul Sloane. (5/19/2009) Nine windows creativity technique offers a practical framework to consider a range of future opportunities One of the challenges we face in creative problem solving is mentally getting out of our own way. We tend to be so trapped in our unique perspective that it limits our ability to see other possibilities. The nine windows technique gives you a number of different "lenses" through which you can creatively look at your current challenge or opportunity. (2/17/2009) Unleash your creativity with random word stimulation Random word stimulation is a powerful technique that provides a flexible, easy-to-use, self-guided method of generating new ideas by directly stimulating the brain�s natural capacity to think laterally. Milo Bono explains how it works. (2/11/2009) The impressionist's approach to business creativity Lessons on the competitive advantages of creativity can be seen from Google to Monet. Author Chad Cooper takes a scientific approach to how knowledge and experiences fuel creativity. (1/27/2009)