Condivisione di buoni prodotti della Rete.
Le nuove tribù promuovono nuove infrastrutture di accesso alla Rete. L'innovazione la promuovono i Cittadini; siamo noi quelli che stiamo aspettando.
Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
La Biennale 2009 @ Giardini (53.Esposizione Internazionale d'Arte) Venezia 6/o6/2009Inserito il 8 giu 2009
Recently, a new study from the Harvard Business School showed that in “stunning” contrast to social networks, where most of the activity is focused around women, on Twitter, men are much more likely to follow other men than they are to follow women. In other words, men find the content shared by other men much more interesting on Twitter than on Facebook, while men find the content shared by women much more interesting on Facebook than on Twitter. Why might this be?
The authors of the HBS report, Bill Heil and Mikolaj Piskorski, start down an interesting track in their parenthetical note wondering why men are less interested in women on Twitter: “because of a lack of photo sharing, detailed biographies, etc.” Here, I believe Heil was implying that men are more interested in following women who they can find real information about, but women in general share less personal information (like you’d find on their Facebook profile) on Twitter, so as a result men follow women less on Twitter. While the Harvard report didn’t explore this idea in more detail, we’ve all made similar anecdotal observations about Twitter in general: it is a place where people build public identities, and as a general rule share less sensitive personal information.
The natural levels of disclosed identity on Facebook and Twitter reflect important things about their future. While social media PR professionals wrestle with whether Twitter is a conversation platform or a broadcast platform - in and of itself a very interesting question - one thing we’ve all intuitively known since we were children is that not all conversations want to be public. While celebrities and those wanting more professional visibility are sharing a lot of information on Twitter, most people will always have a variety of topics that they’re unwilling or uninterested in talking about publicly: proprietary business information, personal/family matters, or (depending on how concerned you are about identity theft, stalkers, or surveillance) any other random topic that may incidentally contain and disclose personally identifiable information about you (like your location at a specific point in time, preferences or tastes, birthday, etc.).
Twitter follower statistics from HBS:
By contrast, Facebook is largely private. With some notable exceptions (like profile photo and fan pages you’re a fan of), almost all personal profile data, photos, and shared content are by default only accessible by people in your friends list. As a result, Facebook identity is strong due to high levels of disclosure and social reinforcement. Not only are profiles detailed and authentic, but every time users make a real friend connection, they’re building more trust in both their Facebook identity and others’ as safe contexts to share personal information. Further steps, like tagging friends or being tagged by friends in photos, reinforce that trust in that identity even more - each tagged photo is like a “vote” that your Facebook identity is real.
Is this significant? As Facebook CEO Mark Zuckerberg told us last week, the power of Facebook identity is a lot stronger than you’d think:
You can start a blog saying you’re someone you’re not, you can start an account on some other service really easily saying you’re someone you’re not. One thing that’s really interesting about Facebook is, for example, I had a friend who decided that he wanted to create fake identities for himself on Facebook using a bunch of different accounts just for fun - but he couldn’t do it. He could get a few fake people to add him as friends, but ultimately people looked at the people that he knew and asked, ‘Why don’t you have friends?’ or ‘Why don’t you have pictures of you with other people?’ They thought, ‘Something just doesn’t add up here.’ It was really hard to create a fake account, and because of that understanding of realness within the system, it’s really easy to weed out different behavior when someone’s trying to be a worm or trying to phish.
Conclusion: Today, Twitter is a Communication Platform, but Facebook is an Identity Platform
People who are concerned about the security of their identity are obviously less likely to share personal information in a public forum. Thus, because Twitter is largely public and Facebook is largely private, the degree of disclosed identity on Twitter is likely to always be lower than that on Facebook. That means significant things for the future of Facebook and Twitter as products, and also as businesses:
- Content sharing. Content shared on Twitter is likely to always be different than content shared on Facebook. In particular, those concerned with identity theft, being stalked by strangers, or tracked by anonymous surveillance systems are going to be the most conservative, while those concerned with increasing their celebrity or visibility are always going to be the most aggressive.
- Advertising. Facebook’s advertising business is largely based on targeting users according to information they declare in their Facebook profile. Currently, Twitter profiles contain sparse biographical data and basic follower/following statistics. Twitter’s business model is unlikely to be based on profile targeting.
- Identity Platform. Recently, Twitter launched a competitive product to Facebook Connect called Sign In with Twitter. So far, Facebook Connect has been implemented by about 10,000 websites, desktop and mobile applications, and most recently, video game consoles. In order for Sign In with Twitter to gain market traction, it’s going to have to continue to prove itself as a reliable identity system even though many users are hesitant to share more sensitive personal information.
- E-Commerce. Facebook is in the process of alpha testing a payments system built on top of Facebook identity. In the future, it could spread its payment platform across all websites which connect to and rely on Facebook identity through Facebook Connect. Twitter is still a ways off from building its own commerce system on top of the Twitter platform, but interesting payment applications are starting to develop on top of Twitter like we’ve seen on the Facebook Platform for the last couple of years.
When viewed this way, Facebook and Twitter actually look like pretty different products and businesses today. Twitter is a hybrid broadcast/conversation communication platform, while Facebook is an identity platform with communication, content distribution, and financial applications built on top of it. Unless Twitter gives users more Facebook-like control over different parts of their identity, Twitter is going to have a hard time serving those users who are more sensitive to security in addition to those aiming for more visibility. But Twitter may not be worried about that right now anyway.
It’s time for our monthly number-crunching, and the month of May definitely brought some surprising results. While YouTube (
) is attracting an ever increasing audience, and Facebook (
) is still growing fast, Twitter’s growth has suddenly stopped, at least according to the numbers from Compete.
We’ve been covering the steep, steep curve of Twitter (
)’s increasing visitors for the last (
) couple of months, and it was obvious that it cannot go on forever. However, seeing Twitter’s growth flatline with only a 1.47% increase (up to 19,728,619 monthly visitors) is surprising, especially since Twitter-mania has all but stopped. Monthly visits to Twitter, however, have increased by a healthy 6.99%, up to 134,536,240. Of course, Compete’s numbers are not guaranteed to be fully accurate; it will be interesting to see how Twitter performs in the following months.
Twitter does, however, have some nice numbers to show; according to Nielsen Online, total minutes spent on Twitter rose by a staggering 3712% from April 08 to April 09. In the same period, total
minutes spent on Facebook increased 699% year-over-year, growing from 1.7 billion
minutes in April 2008 to 13.9 billion in April 2009.YouTube is also doing well. Although Compete shows a minor decline in YouTube’s unique visitors, comScore’s analysis shows that YouTube contributed heavily to the huge increase in video viewing in the US.
U.S. Internet users viewed 16.8 billion online videos during April, a 16 percent increase over March; on YouTube alone, 6.8 billion videos were viewed, which is a 15 percent increase compared to March. Looking at audience, comScore estimates that Google ()’s video properties have had 107.9 million video viewers during April.
Finally, Facebook has continued its tremendous growth; according to Compete, it grew from 104 million to 113 million monthly uniques; an 8.54% increase. Visits grew from 1,63 billion to 1,74 billion, solidifying Facebook’s position as the number 3 site on the internet. Once the biggest social network around, MySpace (
), has recovered some growth, with a lukewarm 0.46% increase in overall visits and a 2,39% increase in unique visitors (the number of total minutes spent on the site fell dramatically by a 31% year-over-year). One of the reasons for Facebook’s continuous growth is its international success; there’s still a lot of room for growth internationally, and we can expect Facebook to continue growing even when it saturates the US market.
Books on Innovation and Creativity
The New Influencers: A Marketer's Guide to the New Social Media
By Paul GillinExploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed. "As word of mouth loses opinion-forming power to word of blog, companies are faced with a revolution in how their brands and corporate image will be shaped in the future. Paul Gillin provides a very insightful and well-written guide on how to effectively benefit from these dramatic changes. A must read!" --Patrick J. McGovern, founder and chairman, International Data Group (IDG) "I heartily recommend the books by both Robert Scoble and Paul Gillin and you should jump at the chance to hear them in person." -- Mike Moran, Biznology Blog "I'd suggest this book for any manager or senior executive who doesn't "get" social media." -- Sam Decker, Decker Marketing "If you're interested in blogging and how it's changing the face of marketing, then you should get your hands on Gillin's book." -- John Frost, The Disney Blog "Individuals, armed with technology, are seeking out others like themselves and sharing their opinions with the world. There s a new breed of influencers and they re talking about your brand. Gillin has managed to capture the essence of trend and what it means for marketers." --Steve Rubel, Micro Persuasion "Paul Gillin gets it. I don't know how to put it any other way. He not only sees the new social media, he has the clearest perspective on the actual cultural impact. This book is a must read-either in print or otherwise." -- Paul Greenberg, CRM at the Speed of Light 3rd Edition
We're the marketplace for creative services.
Prize4Life is seeking a biomarker for measuring disease progression in Amyotrophic Lateral Sclerosis (ALS or Lou Gehrig’s Disease). The proposed biomarker should meet the criteria outlined in the Detailed Description & Requirements of the challenge. Up to 1 million USD will be awarded for a validated ALS biomarker capable of being used in Phase II clinical trials to determine treatment efficacy. Any biological correlate (e.g. body fluids, imaging, electrophysiological examination etc.) can qualify as a solution, as long as the Solver provides a detailed description and validation for it. There are no specific requirements as to the method by which the Solver delivers a result. As an example, the validation could be based on clinical or experimental work, or on statistical analysis of existing trials data. However, the Solver must provide statistically significant results as proof for the validity of the solution. All biological correlate(s) need to be thoroughly characterized. The Solver's proposal should also be accompanied by a solid scientific rationale supported by literature precedents. If Solvers are facing difficulties getting access to necessary information, they can approach the Seeker. The Seeker will help if he sees fit to do so. The deadline for this prize is rolling such that submissions will be considered as they are received and, at the discretion of the Seeker, the first submission which meets all of the challenge criteria will be awarded the prize. Unlike many other InnoCentive Seekers, Prize4Life makes no IP claims as to the solution submitted and our IP policy is explained in more detail in the solver agreement.
InnoCentive is the global innovation marketplace where creative minds solve some of the world's most important problems for cash awards up to $1 million. Commercial, governmental and humanitarian organizations engage with InnoCentive to solve problems that can impact humankind in areas ranging from the environment to medical advancements.
An InnoCentive RTP (Reduction to Practice) Challenge is a prototype that proves an idea, and is similar to an InnoCentive Theoretical Challenge in its high level of detail. However, an RTP requires the Solver to submit a validated solution, either in the form of original data or a physical sample. Also the Seeker is allowed to test the proposed solution.
Exclusive rights to the Intellectual Property are always transferred to the Seeker in an RTP Challenge.
Social Media have changed the dynamics of marketing. The real influencers are no longer marketing experts, nor the traditional media that have always controlled and filtered marketing messages. The new influencers are the millions of ordinary people who are determining in direct and powerful ways what people, hear, say and believe.
The following technologies cover hundreds of industries and opportunities and are for sale or available for licensing. If you are interested in a particular technology, you may contact the seller or licensee directly. They will be sent your contact information, and it is then up to the seller or licensee to respond to your inquiry.
[08/06/2009]
Continua l’impegno di Apsti (l’associazione dei parchi scientifici e tecnologici italiani) nella promozione dell’innovazione e della crescita tecnologica.L’Associazione, nella persona del presidente Alessandro Giari, sarà presente alla Giornata dell’Innovazione 2009 celebrata oggi 9 giugno a Roma con un Convegno Nazionale, organizzato dal Ministro per la PA e l’Innovazione che affronta il tema dell’innovazione come risorsa indispensabile del Paese per uscire dalla crisi.
L’iniziativa coinvolge tutti i principali attori impegnati a promuovere l’innovazione tecnologica italiana e garantire all’Italia una posizione di eccellenza a livello internazionale.
In occasione della Giornata sono valorizzate le migliori esperienze d’innovazione nei settori dell’industria, dell’università, della pubblica amministrazione e del terziario con uno specifico “Premio Nazionale per l’Innovazione” istituito presso la Fondazione per l’Innovazione Tecnologica COTEC.
Alla consegna del Premio 2009 da parte Presidente della Repubblica, Giorgio Napolitano che si svolgerà oggi lunedì 8 giugno al Quirinale, è stato inviato a partecipare in rappresentanza dei Parchi Tecnologici Italiani, il presidente Alessandro Giari, data l’importanza delle attività dell’Associazione e dei Parchi che ne fanno parte da sempre attivi nella promozione dello sviluppo tecnologico e innovativo del nostro Paese.
"Lo sviluppo del lavoro che stiamo facendo attraverso i Parchi Scientifici e Tecnologici Italiani delle nostra rete sta iniziando a dare risultati di maggior visibilità." afferma il presidente Alessandro Giari "Tali risultati contribuiranno allo sviluppo delle collaborazioni volte a realizzare il processo di sviluppo integrato necessario ad un Paese come il nostro".