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    Measuring Linkfluence and Visual Social Media Monitoring | iStrategyLabs

    Measuring Linkfluence and Visual Social Media Monitoring

    by Peter CorbettgravatarcloseAuthor: Peter Corbett Name: Peter Corbett
    Email: peter@istrategylabs.com
    Site: http://www.twitter.com/corbett3000
    About: Peter is the CEO of iStrategyLabs and his full bio is in the About section.See Authors Posts (41)
    on June 2nd, 2009

    linkfluence Measuring Linkfluence and Visual Social Media Monitoring

    I LOVE buzz monitoring tools - though you probably already know that if you’ve read my posts on:

    1. Social Media Share of Voice - Converse, Adidas, New Balance, Nike and Under Armour
    2. Buzz Monitoring and Sentiment Analysis for Disney
    3. Sentiment Analysis of Obama’s First 100 Days - 52% Positive
    4. SXSW Recap Post: Positive Vs. Negative Sentiment
    5. Buzz Monitoring: Google vs. Microsoft Sentiment Analysis

    Going beyond buzz monitoring is really important. Sentiment analysis is certainly one of the ways to take social media monitoring a setup further, but influencer identification is really what marketers are aiming for when they put tools like ScoutLabs and Radia6 to the test.

    One tool that is not well know in the US (because it’s a French technology with a limited private beta) is Linkfluence and I think it’s a really unique technology for use in social media marketing campaigns. If you want to take it for a test drive, leave a comment on this post and i’ll see what I can do. Here’s a video walk through of the tool:

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    via istrategylabs.com

    • 2 July 2009
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