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    The 6 Levels of Engagement in Online Conversations | Lateral Action

    The 6 Levels of Engagement in Online Conversations | Lateral Action

    via lateralaction.com
    • A. Mindless Chatter: This is basically saying whatever comes to your mind and sometimes you might get a reply (the other person may also be bored, right?) and you might think there is engagement.
    • B. Inconsequential Topics: These are like ice-breakers. After you break the ice, you have to move on but many people are happy to continue those conversations forever and think they are engaged.
    • C. Genuine, Caring and Thoughtful Conversations: You are genuine, caring and thoughtful about those topics you are discussing. That comes across and this is like the entry point to getting the other person engaged at a higher level. When I say this is an “entry ticket,” it means there is more work to be done. It’s not over.
    • D. Immediate Relevance: From here on, you always include the previous section starting from C (Genuine, Caring and Thoughtful) as a given. You talk about things that are of immediate relevance to the other person. So you become a positive possibility for the other person right NOW.
    • E. Future Relevance: You start engaging in conversations that are of immediate and future relevance to the other person. You show that you are a positive possibility for the other person now and in the future.
    • F. Who You Are: This is where your personal brand kicks in. You not only show that you are a positive possibility in the immediate and future concerns of the other person in your conversations but also by showing “who you are.” The other person will make an assessment on the level of engagement based on both - what you are saying and who you are.
    via posterous.com

    • 26 June 2009
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