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    What a Fiasco « craigadolph.com

    How do you launch a wine label when there are so many different ones out there already?

    How do you launch a wine label when there are so many big ones out there already that are well established and with some big money & big marketing behind them?

    Fiasco Wines can tell you how.

    Fiasco are a family run winery located in Marlborough. They started making wine under their own label in 2008 and are  engaging their customers through social media to market their wine.

    How are they using social media to market their wine?

    Fiasco run a daily blog where they post content about how they make their wine and what they’re doing. They write entries, upload photos and share video content through youtube. They provide interesting and engaging content for people interested in wine.

    They are connecting and engaging with people on twitter under the @fiascowines account. They have conversations with people, are genuinely nice, funny and helpful.

    They used twitter to launch their Black Pearl Pinot Noir. They offered the wine at a discount to twitter users under the agreement that they’d all try the wine at the same time and tweet about it. A quick search on twitter for #tweetbunchnz will show you how it went (it went well).

    via craigadolph.com

    • 14 May 2009
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